Values Behind In-Store Shopping

Values Behind In-Store Shopping

From clothes to furniture to even groceries, online shopping has created such a phenomenon that events such as flash sales and Cyber Mondays are celebrated like a holiday. If you’re reading this, you’ve most likely engaged in online shopping and you know what an...
The Impact of Asian Americans

The Impact of Asian Americans

In order to understand another perspective, one must indulge himself or herself into the market of that perspective. As an Asian American, it is easy to understand how our culture influences habits in our lifestyle. However, we at MORALE wanted to dig deeper to see...
Reaching Vegans for Business

Reaching Vegans for Business

How can your business reach the vegan community? First of all, what is a vegan and what is veganism? A vegan is a person that does not eat or use animal products. Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of...
The Power of Presentation

The Power of Presentation

How important is presentation and packaging? Research has shown that when businesses pay attention to their packaging and presentation, consumer interest grows by 30 percent. Here at Morale, we wanted to test that theory with some apple juice and cups.  ...
Three Social Media Platforms Used in China

Three Social Media Platforms Used in China

Social media marketing has grown to shown that the internet is once again, changing our lives. However, one concept that fascinates me is the use of social media in China. Being a thriving global economy, the Chinese government has strict rules on censorship. This has...

Pin It on Pinterest