How can your business reach the vegan community?

First of all, what is a vegan and what is veganism?

A vegan is a person that does not eat or use animal products.

Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.

Although, that may sound crazy to most Americans; veganism is a growing niche that has transformed the way many businesses (e.g. Chipotle, Whole Foods, LUSH) view and choose their products. Research has shown that veganism has grown to 2.5% of the United States Population, which has tripled in the last 3 years. In order to understand how to interact with vegans in a business perspective, we went to North Hollywood Vegan Street Fair to have some fun while asking vegans what were some of their favorite brands and why?

See for yourself:

After collecting useful and playful data, we listed some of the many brands that were mentioned. It included: Cover FX, Follow Your Heart, Earth Balance, Daiya, Trader Joe’s, and Walmart.

Wait, really even Walmart? That’s what we thought too.

After evaluating these brands and hearing why vegans love them, we were able to conduct this analysis.

  • All the vegan businesses were easily traced, virtually.
  • Most branding and website design projected clear, bright, and simple tones.
  • The predominant vegan food brands brought a story element to each of their products.
    • Whether it was describing where the products came from or how they were able to harvest their ingredients, the consumers were well-informed.
  • A very important point mentioned at the Vegan Fair was the success of a vegan brand to wholeheartedly create a complete vegan meal.
    • For example, having the vegan hamburger with the vegan cheese to go with it.

The success of reaching a vegan market involves not just the obvious reasons such as no use of animals, but also the tiny details like aesthetics and creating entirety.

Ultimately, Vegans want to be treated equally like everyone else.

Let us know your thoughts and drop a line below!

If you are ready to grow your business and make your dreams possible let us help you. Our team has helped several brands grow their businesses, exceed their goals, and achieve their dreams with our effective marketing strategies and beautiful brand designs. If you would like to learn more, take advantage of our limited time offer to schedule a Free 30-Minute Consulting session to learn how you can grow your business today.

Images: NVIDIA used under Creative Commons

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