From clothes to furniture to even groceries, online shopping has created such a phenomenon that events such as flash sales and Cyber Mondays are celebrated like a holiday. If you’re reading this, you’ve most likely engaged in online shopping and you know what an epidemic e-commerce has become. Statistics show:

  1. Online shopping retail sales are expected to grow to $370 billion in 2017, up from $231 billion in 2012.
  2. 72% of Millennials research and shop their options online before going to a store or the mall.
  3. Online shopping hit $2.29 billion in sales this past Cyber Monday

Even with the power of online shopping, malls and stores still thrive. Thus, we wanted to know why consumers still shop at brick-and-mortar stores? We took our question to Westfield Santa Anita in Arcadia, CA to ask mall shoppers why they were at the mall and about their thoughts on shopping online compared to shopping in stores.

As you can see, we were able to fit a couple extra questions in the video as well.

Here is what we found:

  1. There is a basic desire that proposes consumers to go out of his or her way still and see products as they are.
  2. The satisfaction to compare and contrast products allows the consumers to feel more in control.
  3. One interview also mentioned that shopping in store allows her to see different brands and different styles.
  4. Shoppers came to shopping malls for human interaction including the convenience of returning products and asking for help.
  5. Business owners should not neglect the importance for consumer to see and feel their products.

Where do think shopping in-stores will be in the future?

Let us know your thoughts and drop a line below!

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Images: NVIDIA used under Creative Commons

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