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Values Behind In-Store Shopping

Values Behind In-Store Shopping

From clothes to furniture to even groceries, online shopping has created such a phenomenon that events such as flash sales and Cyber Mondays are celebrated like a holiday. If you’re reading this, you’ve most likely engaged in online shopping and you know what an...

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The Impact of Asian Americans

The Impact of Asian Americans

In order to understand another perspective, one must indulge himself or herself into the market of that perspective. As an Asian American, it is easy to understand how our culture influences habits in our lifestyle. However, we at MORALE wanted to dig deeper to see...

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Reaching Vegans for Business

Reaching Vegans for Business

How can your business reach the vegan community? First of all, what is a vegan and what is veganism? A vegan is a person that does not eat or use animal products. Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of...

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iPhone 7: What You Need to Know

iPhone 7: What You Need to Know

Tim Cook, CEO of Apple, has officially announced the iPhone 7 and the iPhone 7 plus. He considers it the world's most advanced smartphone and the best iPhone ever created. Here are some of the iPhone 7’s new features: There will be 5 different colors, including 2...

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The Power of Presentation

The Power of Presentation

How important is presentation and packaging? Research has shown that when businesses pay attention to their packaging and presentation, consumer interest grows by 30 percent. Here at Morale, we wanted to test that theory with some apple juice and cups.  ...

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Virtual Reality: A New Wave of Marketing

Virtual Reality: A New Wave of Marketing

Move over traditional marketing, and hello Virtual Reality. What was once just a form of entertainment, has transformed into a complex innovation in business, education, healthcare, and more. Virtual reality is a computer-generated experienced created by software...

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Three Social Media Platforms Used in China

Three Social Media Platforms Used in China

Social media marketing has grown to shown that the internet is once again, changing our lives. However, one concept that fascinates me is the use of social media in China. Being a thriving global economy, the Chinese government has strict rules on censorship. This has...

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3 Life Changing Tips All Millennials Need to Know

3 Life Changing Tips All Millennials Need to Know

In this day and age, life as we know it is incomparable to those of 10 plus years ago. Communication, transportation and technology has been growing faster than ever, it is mind blowing to think about how much the human species has grown in the last decade, and it...

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