How can your business reach the vegan community?
First of all, what is a vegan and what is veganism?
Although, that may sound crazy to most Americans; veganism is a growing niche that has transformed the way many businesses (e.g. Chipotle, Whole Foods, LUSH) view and choose their products. Research has shown that veganism has grown to 2.5% of the United States Population, which has tripled in the last 3 years. In order to understand how to interact with vegans in a business perspective, we went to North Hollywood Vegan Street Fair to have some fun while asking vegans what were some of their favorite brands and why?
See for yourself:
Wait, really even Walmart? That’s what we thought too.
After evaluating these brands and hearing why vegans love them, we were able to conduct this analysis.
- All the vegan businesses were easily traced, virtually.
- Most branding and website design projected clear, bright, and simple tones.
- The predominant vegan food brands brought a story element to each of their products.
- Whether it was describing where the products came from or how they were able to harvest their ingredients, the consumers were well-informed.
- A very important point mentioned at the Vegan Fair was the success of a vegan brand to wholeheartedly create a complete vegan meal.
- For example, having the vegan hamburger with the vegan cheese to go with it.
The success of reaching a vegan market involves not just the obvious reasons such as no use of animals, but also the tiny details like aesthetics and creating entirety.
Ultimately, Vegans want to be treated equally like everyone else.
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Images: NVIDIA used under Creative Commons