Social media marketing has grown to shown that the internet is once again, changing our lives. However, one concept that fascinates me is the use of social media in China. Being a thriving global economy, the Chinese government has strict rules on censorship. This has called an all-around ban to social media applications such as Facebook, Instagram, Twitter, and YouTube.
Here are a couple statistics for you. China has more than 1.3 billion people, and there are 300 million people on social media. That amounts to the entire United States population. With this amount of users, I asked myself what social media sites are they using? Thus after some research, I compiled a list of the top three social media platforms that the Chinese use.
- Sina Weibo, also known as the Twitter of China, has 222 million registered users and 100 million active users. That is twice the amount of users on Twitter. Some similarities include a word count of 140 characters and the @ mention for different users. Currently Sina Weibo is working on providing English translation for its all Chinese website.
- RenRen, also known as the Facebook of China, has 214 million registered users and 31 million active users. Although it may not amount to Facebook, the RenRen start-up story does. Like its American brother, RenRen started in a university by a few college students that wanted to create a network outside of school. Originally called XiaoNei, translated as outside of school. Like Sina Weibo, RenRen currently only provides Chinese dialect on their website.
- WeChat has over 1 billion users and 700 million active users. It may be compared to the application WhatsApp; however, in China it is a combination of all our social media platforms combined internationally. WeChat, what started in January of 2011, includes functions such as text messaging, hold-to-talk messaging, broadcast, video conference, video games, sharing photographs, and much more. Unlike Sina and RenRen, WeChat does have international versions.
The next time you travel to china keep an eye out for these applications. Perhaps getting acquainted with applications could come in handy, if you ever decide to bring business to china too! Check out our video for a more visually aesthetic version.
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Images: NVIDIA used under Creative Commons