Move over traditional marketing, and hello Virtual Reality. What was once just a form of entertainment, has transformed into a complex innovation in business, education, healthcare, and more.
Virtual reality is a computer-generated experienced created by software developers and designers. To put it simply, it’s another reality that you experience, well, virtually. With this technology you could potentially climb Mount Everest or take a ride into space without actually leaving your room. With the recent Pokemon GO sensation, many users have already interacted with virtual reality. Typically, a headset is worn over the users’ eye to project a 360 view of the designated surroundings. Companies such as Sony, Google, and Samsung have created their own rendition of the virtual reality headsets.
Last year, virtual reality companies were worth more than 56 million dollars and is estimated to be worth more than 20 billion dollars by 2025. That’s a lot of money. Big name companies such as McDonald’s, Coca-Cola, TopShop, and, Patron have created virtual reality advertising campaigns. But why virtual reality?
One word. Engagement.
Compared with traditional marketing, virtual reality immerses users in a more impactful and memorable experience. Unlike the third person perspective of the advertisements we see through our computer or television screens, virtual reality may allow users to be apart o the entire commercial experience. This engaging new way of marketing will allow the users and the companies to connect in a more altruist manner.
For a more visually appealing explanation, check out our virtual reality video below:
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Images: NVIDIA used under Creative Commons